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  • The 3 Brand Statements Your Business Shouldn’t Live Without

    At Superbase Creative, we are big fans of Brand Lines, Tag Lines, and organizational Mission Statements. In an era when having a clear message is everything, it’s important that brands start from…

  • My Thoughts On The Matter 003 – The Future Of The Résumé

    It’s time for the third transmission of My Thoughts On The Matter, the semi-regular webisode filmed with the intent of giving you a space to share your thoughts on topics ranging from…

  • Superbase

    Should I Hire a Contractor or Keep Creative In-house?

    The world’s most respected brands such as Nike, Coca-Cola, and Patagonia understand that in order to think swiftly, operate objectively, and maintain a sharp competitive advantage, they must employ the strengths of…

  • My Thoughts On The Matter 002 – The Fate of Music Formats?

    It’s time for the second transmission of #MyThoughtsOnTheMatter, the semi-regular webisode filmed with the intent of giving you a space to share your thoughts on topics ranging from apples to zucchini. You…

  • dvs-logo-dvs-shoes-logo-000.jpg

    Behind the DVS Rebrand

    DVS is a global footwear brand that was founded in 1995 by the Dunlap brothers and Tim Gavin. It has always remained dedicated to inspiring youth to have fun and always push…

  • SUPERBASE™

    Social Media With A Strategy

      “79% of people ages 18-44 have their smartphones within arms reach 22 hours a day.” – Adweek   One of the most common misconceptions regarding social media is that it is…

  • My Thoughts On The Matter 001 – Spellcheck This!

    Welcome to the first transmission of “My Thoughts on The Matter”, the semi-regular webisode we film with the intent of giving you a space to share your thoughts on topics ranging from…