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  • Why We Didn’t Make It To Outdoor Retailer This Year

    Twenty two years is a long time. That’s how long Outdoor Retailer held their summer and winter trade shows in Salt Lake City before this year’s move to Denver. The winter show…

  • My Thoughts On The Matter 003 – The Future Of The Résumé

    It’s time for the third transmission of, the semi-regular webisode filmed with the intent of giving you a space to share your thoughts on topics ranging from acorns to zebras. You can…

  • Superbase

    Should I Hire a Contractor or Keep Creative In-house?

    The world’s most respected brands such as Nike, Coca-Cola, and Patagonia understand that in order to think swiftly, operate objectively, and maintain a sharp competitive advantage, they must employ the strengths of…

  • My Thoughts On The Matter 002 – The Fate of Music Formats?

    It’s time for the second transmission of #MyThoughtsOnTheMatter, the semi-regular webisode filmed with the intent of giving you a space to share your thoughts on topics ranging from apples to zucchini. You…

  • Behind the DVS Rebrand

    DVS is a global footwear brand that was founded in 1995 by the Dunlap brothers and Tim Gavin. It has always remained dedicated to inspiring youth to have fun and always push…

  • Vogue x Rodney Mullen in 360 Degrees

    In nearly every way possible, Rodney Mullin is an absolute legend. From the beginning of his pro skateboarding career in the ’80s to his relentless introduction of seemingly impossible tricks over the…

  • SUPERBASE™

    Social Media With A Strategy

      “79% of people ages 18-44 have their smartphones within arms reach 22 hours a day.” – Adweek   One of the most common misconceptions regarding social media is that it is…

  • My Thoughts On The Matter 001 – Spellcheck This!

    Welcome to the first transmission of “My Thoughts on The Matter”, the semi-regular webisode we film with the intent of giving you a space to share your thoughts on topics ranging from…

  • The Real Mutation of The Ninja Turtles

    With what began as a joke between friends, Kevin Eastman and Peter Laird turned Eastman and Laird’s Teenage Mutant Ninja Turtles into a huge comic success, eventually creating five feature-length movies, three…

  • De Marchi Presents: Dawn Of The Pros

    [one_half padding=”0 40px 0 0″] [/one_half] Born at the turn of the twentieth century, Emilio De Marchi was a friend of cycling pros such as Ottavio Bottecchia, Fausto Coppi, Giordano Cottur and…

  • Geoff Mcfetridge Print for Rapha

    Rapha La Centième Prints Celebrate 100 Years of The Tour De France

    Geoff McFetridge is one of the many artists who have recently teamed up with Rapha Cycling to release a limited series of prints in conjunction with the 100th edition of the Tour de France. As…

  • Mark Gonzales Priest on Superbase Creative Dot Com

    The Priest, They Called Him

    In 1993 Kurt Cobain and William S. Burroughs released a rarely-discussed spoken word record entitled “The Priest, They Called Him.”  Since I was a fan of both contributors, I eagerly purchased the…