Why would customers choose your product or service over another?
A brand is not merely a logo, a website, or a product. Seth Godin, one of the world’s most renowned entrepreneurs and marketers states, “A brand is the set of expectations, memories, stories and relationships that, when taken together, account for a consumer’s decision to choose one product or service over another.” Why would customers choose your product or service over another? A good business is not always a good brand, and a good brand is not always a good business. Knowing the difference and how to excel at both is a key to branding success.
Whether you’re launching a new brand, considering a re-brand, or trying to strengthen your existing brand, we seriously love it. It can be difficult to find people who are as passionate about your brand as you are, and this is the very thing we pride ourselves in. We ask a series of questions to determine if your business will be a good fit for our services and not all applicants will be approved for this program.
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