Eagle Creek

Everyone deserves clean water.

In collaboration with expert digital strategists 85SIXTY, our objective was to help Eagle Creek, a leader in premium travel packs and luggage, boost online sales in order to benefit this cause-based campaign by developing and deploying a new campaign built upon a partnership with packH20.
Photography by Tony Cece for packH2O.

packH2O is an international health-focused organization that offers a unique product that promotes safer transportation and storage of water. Through the use of this functional water backpack, water-stressed communities have a tool to improve health and positively impact lives.

Eagle Creek Campaign

Water-related diseases are responsible for nearly 80% of illnesses and deaths in developing world countries. This is largely due to the lack of a reliable means of carrying and storing water, causing citizens in these water depraved areas to transport their drinking water in heavy, contaminated fuel cans and other makeshift vessels.

Eagle Creek x Pack H2O

Eagle Creek partnered with packH2O for a special promotion where customers could donate a packH20 to communities in need whenever they purchased a bag from Eagle Creek. The core of the campaign was simple: When you purchase X, we do Y. A simple message that highlights how purchasing a pack from Eagle Creek provides the gift of safer water to people in need.

Buy a Bag, Change a Life

Project Description

Execute a strategic campaign designed to increase luggage and backpack sales by complementing the existing packH2O initiative
Additionally, Eagle Creek desired to increase market share with millennials, while not abandoning the current demographic
There was a need for a refined social marketing strategy that encourages community participation and retention

Assessment and Initial Measures Taken

Assessed the current array of messaging being utilized by Eagle Creek
Identified optimal core message and analyzed its current status in social media channels
Developed a 360° strategy to leverage their existing #inspiredbytravel brand line, specifically as it relates to the packH2O campaign and other similar cause-based projects
Connected the dots: create sense of association between helping others and travel. Align the #inspiredbytravel message with the #helpcarryhope mission

The Result

Buy A Bag, Change A Life

Services

Graphic design
Copy writing
Marketing strategy
Photo retouching
Art direction

Eagle Creek Website Update Mockup