Permanent Brand Group

The apple that fell far from the tree.


Broadcast is a skateboarding lifestyle brand that was founded in 2009. Broadcast offers a range of apparel and premium urethane wheels with custom shapes and an artistic aesthetic. Current and former team riders include legends such as Ethan Fowler, Paul Shier, Brian Lotti, Jeremy Holmes, Gareth Stehr, Shiloh Greathouse, Kevin Coakley, Danny Falla, Jerome Campbell, and others.

Client: Broadcast Brand
Role: Creative Direction
Look Book Photography: Jon Dragonette and Kelly D. Williams
Brand Documentary: Brock Mitchell for The Berrics
Years: 2009 – Present



Format Société Anonyme is a new lifestyle brand that recently launched through Permanent Distribution. Monolith For Meandering Minds is the promotional video that was released with Thrasher Magazine to coincide with the first product collection. Nearly the entire video was filmed using VX1000 cameras, a video camera that is considered archaic by the world outside of skateboarding. Creative Direction by Kelly D. Williams. Video edited by Ryan Dearth.

Client: Format Société Anonyme
Role: Creative Direction
Years: 2015 – Present