DVS Shoe Company

A global footwear brand dedicated to inspiring youth to always push forward.

PROJECT DETAILS
Brand Direction: Kelly D. Williams, Paul Shier, Ricky Melnik
Photography: Mark Aimerito, Dean Yoshihara, John Bradford, Johnny Beutler
Videography: Ryan Dearth, Karl Richter, Colin Clark, Colin Kennedy
Design: Andrew Harner, Kenna Sanchez, Kelly D. Williams

SERVICES
Creative Direction
Marketing Strategy
Graphic Design
Apparel Design
Photo Editing

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All In Good Fun Campaign
Logo Redesign

ABOUT DVS
DVS Shoe Company is a global footwear brand established in 1995 and dedicated to inspiring youth to have fun and always push forward. With a focus on originality, quality, and innovation, DVS creates a diverse range of performance and lifestyle products designed for those who share a love for defying boundaries. DVS wanted to become a lighthearted brand again in an industry that started taking itself too seriously. After all, DVS is in the business of fun.

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All In Good Fun Campaign
Logo Redesign

VIDEO: CREATING THE DVS MISSION STATEMENT

Brief video detailing the process behind creating the DVS corporate mission statement, a project directed by Kelly Williams. Action footage courtesy of DVS archives, filmed by Colin Kennedy and too many others to list. Interviews filmed and edited by Colin Clark.

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All In Good Fun Campaign
Logo Redesign