Brandscape Discovery

Your brand matters. Superbase takes the time to learn about your needs, your customer, and your industry before providing customized solutions. The following form contains a few basic questions that will help us better understand your business and what your customers truly value. We believe that unignorable brands are created by being mindful of the competitive landscape and paying special attention to the details. Required fields are marked with *. If you have any problems with this form, feel free to contact us for assistance.

Name, Title*

Company/Brand*

Email*

What stage are you in? Is this a new project or an existing brand?*

New brandExisting brandRebrandOther

Industry*

Underlying Benefit

What is the end result or implied benefit of the product or service you sell? For example, Gillette doesn't just sell razors. They sell a smooth, handsome face that women will love. Starbucks doesn't just sell a cup of coffee. They sell an atmosphere where customers can indulge while sipping a drink that might help them feel a sense of importance. So how does your brand benefit customers more than the other options they have?*

The Competitive Landscape

Please list 3 local competitors (direct or indirect) to your business. Focus on businesses who offer a parallel product or service within your geographic area:*

Similarly, list 3-6 national or international competitors that are considered leaders in this particular industry. These could be successful businesses or merely influential brands or individuals that you might aspire towards:*

Brand Opportunities

In regards to branding, design, and strategy, where do your competitors fall short? What don't you like about the current competitive landscape, or what is missing?*

Customer Persona

Please Take a moment to identify and describe the characteristics of the customers you aim to reach.*

1. Do you consider yourself one of your own target customers?

2. Briefly describe your ideal customer:

3. Age range:

4. Profession/title:

5. Gender:

6. Estimated annual household income:

7. Common pains or problems they have:

8. Other interests:

9. Where do they do the majority of their shopping?

10. What are some of their favorite brands?

11. Other products that they purchase or align themselves with:

Brand Identity Recall

What are 3-6 of your personal favorite brand logos that come to mind? This could be from ANY product or service from ANY category: Fashion, television networks, shoes, beverages, luxury brands, service companies, electronic brands, automobile brands, etc.*

Complementary Brands

List 3-6 "peer brands" that provide something complementary to your brand experience. For example, Lululemon could be considered a peer brand to Nike Footwear. Coca-Cola could be considered a peer brand to McDonalds. Target could be a peer brand to Starbucks. Gillette razors and Old Spice. Peer brands attract similar customers, commonly reside well next to each other, and don't necessarily have to compete.*

Identity & Innovation

At Superbase, our goal is to create unignorable brands. We customize this mission to each and every client we work with. How important are the features of good design, unique identity, and brand innovation to your organization?*

Good Design:

1 - Least Important2 - Very Important3 - Absolutely Critical

Unique Identity:

1 - Least Important2 - Very Important3 - Absolutely Critical

Brand Innovation:

1 - Least Important2 - Very Important3 - Absolutely Critical

Future Focus

Where do you see your business in 5 years? What does the business look like? How has it grown?*

In your own words, what does a successful outcome to rebranding your business look like? How can failure be avoided with this project?*

Adjectives and Keywords

What are some words that you might use when describing your brand to a close friend? Or keywords that your customer might use when searching for your brand online? For example: Performance, organic, grungy, modern, premium, affordable, high end, discount, local, global, silly, playful, professional, simple, technical, etc.*

Why Us For This Project?

Why did you come to us specifically? We like to amplify our strengths and focus our efforts on doing the stuff that originally motivated you to choose us. In other words, why did you choose Superbase instead of someone else?*

Any additional information that might be important for us to know:*

Estimated budget range*

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* Indicates a required field. If you have any problems with this form, please email [email protected]