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Latest articles from the journal


Why Brainstorming Sessions Suck and What to Do About It

Most of us know the feeling of being awkwardly put on the spot in front of a group of colleagues to answer a question, offer an opinion, or contribute to a conversation that we just aren’t prepared for. For decades, the default method for idea generation in the business world has been team brainstorming sessions.…


Signs That It’s Time To Rebrand

Why Do Businesses Rebrand? Rebranding is a big decision for any business and is often followed by people asking why did they rebrand? Branding can positively or negatively affect your bottom line, so you obviously don’t want to approach a rebrand hastily or without sincere thought. Your brand is far more than your name or…


Superbase Mixtape 001: Debut in Digital

Mixtape 001: Debut in Digital is our first mixtape, a curated playlist that is offered via our Spotify page. This collection features 18 audio gems that are currently in heavy rotation at the Superbase office- a digital sundry of musical flavors, all with an electronic leitmotif. There is probably something for everyone here. Enjoy! Track…

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