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Latest articles from the journal


Signs That It’s Time To Rebrand

Why Do Businesses Rebrand? Rebranding is a big decision for any business and is often followed by people asking why did they rebrand? Branding can positively or negatively affect your bottom line, so you obviously don’t want to approach a rebrand hastily or without sincere thought. Your brand is far more than your name or…


Superbase Mixtape 001: Debut in Digital

Mixtape 001: Debut in Digital is our first mixtape, a curated playlist that is offered via our Spotify page. This collection features 18 audio gems that are currently in heavy rotation at the Superbase office- a digital sundry of musical flavors, all with an electronic leitmotif. There is probably something for everyone here. Enjoy! Track…

The 3 Brand Statements Your Business Shouldn’t Live Without

In an era when having a clear message is everything, it’s important that brands start from the inside out by making sure they can concisely identify their purpose and their values in all of their communications. These statements should collectively express the reason why the brand needs to exist. However, a lot of businesses don’t…

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