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Latest articles from the journal

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Why Brainstorming Sessions Suck and What to Do About It

Most of us know the feeling of being awkwardly put on the spot in front of a group of colleagues to answer a question, offer an opinion, or contribute to a conversation that we just aren’t prepared for. For decades, the default method for idea generation in the business world has been team brainstorming sessions.…

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Superbase Mixtape 003: Manifest

It's been a while since we dropped a new mixtape, so Kelly decided to have fun and get a bit aggressive with this latest playlist. "Fast-paced and brutally loud punk rock has always been one of my guilty pleasures. Here are 24 classic punk rock tracks that are the perfect tunes to increase the tempo…
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The 3 Brand Statements Your Business Shouldn’t Live Without

In an era when having a clear message is everything, it’s important that brands start from the inside out by making sure they can concisely identify their purpose and their values in all of their communications. These statements should collectively express the reason why the brand needs to exist. However, a lot of businesses don’t…

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