Digital Design

Liberty of London has been a celebrated purveyor of international luxuries since Arthur Lasenby Liberty shaped the influential emporium during the late 1800’s. Concerning this iconic retailer, Oscar Wilde himself professed that “Liberty is the chosen resort of the artistic shopper.” Not only known as a retail mainstay, their fabric collection contains some of the most recognizable and prominent prints in the fashion world. Liberty manufactures premium fabrics for top brands around the globe.

In a creative blend of fashion and performance, ASICS product designers brilliantly saw the opportunity to combine Liberty’s classic prints & fabric with their modern activewear to create a collection practically worthy of the Met archives.

So when the occasion came to work with ASICS in conjunction with their Digital Media Agency 85SIXTY, we jumped at the chance. Superbase Creative was contracted to complete a series of digital creative assets that helped to promote this special collaboration. Services included photo retouching, email design, creating social media graphics, and other art direction for the digital campaign.

Client: ASICS

Project: Digital Design for Asics x Liberty Collection

Partner Agency: 85SIXTY

Graphic Design: Superbase Creative

Services: Art Direction, Digital Design, Development, Social Media Graphics

Prints: Liberty of London*

Other Creative Where Not Noted: ASICS In-House Agency*

Photography: Courtesy of ASICS*

Asics with Liberty Fabrics workout pants - on Superbase Creative
Asics with Liberty Fabrics workout pants - on Superbase Creative
Asics with Liberty Fabrics workout pants - on Superbase Creative
Asics Footwear Collab on Superbase Creative
Asics Womens Wear
ASICS and the ASICS logo are owned and registered trademarks of ASICS Corporation.
Liberty London and the Liberty London logo are trademarks of Liberty Retail Limited.
All prints and background images displayed here are propriety prints designed by and for Liberty London.
All product and lifestyle photography appears courtesy of the respective photographers and the ASICS Corporation.