A global footwear brand dedicated to inspiring youth to always push forward.
Brand Direction: Kelly D. Williams, Paul Shier, Ricky Melnik
Photography: Mark Aimerito, Dean Yoshihara, John Bradford, Johnny Beutler
Videography: Ryan Dearth, Karl Richter, Colin Clark, Colin Kennedy
Design: Andrew Harner, Kenna Sanchez, Kelly D. Williams
Special Thanks to Killer Mike, El-P, and Will Bronson
DVS Shoe Company is a global footwear brand established in 1995 and dedicated to inspiring youth to have fun and always push forward. With a focus on originality, quality, and innovation, DVS creates a diverse range of performance and lifestyle products designed for those who share a love for defying boundaries. DVS wanted to become a lighthearted brand again in an industry that started taking itself too seriously. After all, DVS is in the business of fun.
Brief video detailing the process behind creating the DVS corporate mission statement, a project directed by Kelly Williams. Action footage courtesy of DVS archives, filmed by Colin Kennedy and too many others to list. Interviews filmed and edited by Colin Clark.