DVS Shoe Company
A global footwear brand dedicated to inspiring youth to always push forward.
PROJECT DETAILS
Brand Direction: Kelly D. Williams, Paul Shier, Ricky Melnik
Photography: Mark Aimerito, Dean Yoshihara, John Bradford, Johnny Beutler
Videography: Ryan Dearth, Karl Richter, Colin Clark, Colin Kennedy
Design: Andrew Harner, Kenna Sanchez, Kelly D. Williams
SERVICES
Creative Direction
Marketing Strategy
Graphic Design
Apparel Design
Photo Editing
MORE
DVSNYC
A weeklong trip to the Big Apple with Daewon Song, Torey Pudwill, Zack Wallin, Marty Murawski and Jon Nguyen. The DVS Shoe Company team visited New York resident and DVS team rider Luis Tolentino in the latest episode of Skateboard Magazine’s Trippin, filmed over the course of 6 days.
MUSIC
Artist: Run The Jewels
SPECIAL THANKS
Special Thanks to Killer Mike, El-P, and Will Bronson
ABOUT DVS
DVS Shoe Company is a global footwear brand established in 1995 and dedicated to inspiring youth to have fun and always push forward. With a focus on originality, quality, and innovation, DVS creates a diverse range of performance and lifestyle products designed for those who share a love for defying boundaries. DVS wanted to become a lighthearted brand again in an industry that started taking itself too seriously. After all, DVS is in the business of fun.
VIDEO: CREATING THE DVS MISSION STATEMENT
Brief video detailing the process behind creating the DVS corporate mission statement, a project directed by Kelly Williams. Action footage courtesy of DVS archives, filmed by Colin Kennedy and too many others to list. Interviews filmed and edited by Colin Clark.