To accompany the Earl’s wordmark, SUPERBASE developed two custom patterns to be used in packaging and environmental design.
The “Life Wild” print features a repeating pattern of various plants and creatures native to the Ketchum area. Dogwood, Birch Leaves, and Castilleja (or Indian Paintbrush – the namesake of the Earl’s brand red) are juxtaposed alongside slightly more ominous figures that are also found in the region such as the stealthy Red Fox and the Western Rattlesnake. The rattlesnake is an enigmatic and sophisticated creature that brings a subtly masculine touch to the floral print. One reason for incorporating the snake is the interesting contrast between the cleverly predatorial serpent and the passive plant life. The understated correlation with the snake-like coils of the “E” in the Earl’s logo also creates an additional layer of interest.