Permanent Brand Group

The apple that fell far from the tree.

Permanent Brand Group is a design, marketing, and distribution house comprised of the new generation of premium lifestyle brands including Broadcast, Format, and others. In addition to operating a rapidly growing wholesale & online retail business, Permanent brands host collaborations with some of the most influential voices in art, design, streetwear, and action sports culture. For more information, visit


Broadcast is a skateboarding lifestyle brand that was founded in 2009. Broadcast offers a range of apparel and premium urethane wheels with custom shapes and an artistic aesthetic. Current and former team riders include legends such as Ethan Fowler, Paul Shier, Brian Lotti, Jeremy Holmes, Gareth Stehr, Shiloh Greathouse, Kevin Coakley, Danny Falla, Jerome Campbell, and others.

Client: Broadcast Brand (Permanent Brand Group)
Role: Creative Direction, Marketing, Brand Strategy
Look Book Photography: Jon Dragonette and Kelly D. Williams
Brand Documentary: Brock Mitchell for The Berrics
Years: 2009 – Present



Format Société Anonyme is a new lifestyle brand that recently launched through Permanent Distribution. Monolith For Meandering Minds is the promotional video that was released with Thrasher Magazine to coincide with the first product collection. Nearly the entire video was filmed using VX1000 cameras, a video camera that is considered archaic by the world outside of skateboarding. Creative Direction by Kelly Dee Williams. Video edited by Ryan Dearth.

Client: Format Skateboards (Permanent Brand Group)
Role: Creative Direction, Marketing, Brand Strategy
Years: 2015 – Present