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  • The 3 Brand Statements Your Business Shouldn’t Live Without

    At Superbase Creative, we are big fans of the purpose statement, brand essence, and creative tagline – all based on authentic core values of the brand. In an era when having a…

  • Superbase

    Should I Hire a Contractor or Keep Creative In-house?

    The world’s most respected brands such as Nike, Coca-Cola, and Patagonia understand that in order to think swiftly, operate objectively, and maintain a sharp competitive advantage, they must employ the strengths of…

  • SUPERBASE™

    Social Media With A Strategy

      “79% of people ages 18-44 have their smartphones within arms reach 22 hours a day.” – Adweek   One of the most common misconceptions regarding social media is that it is…