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Why Brainstorming Sessions Suck and What to Do About It
Brainstorming Sessions Suck Most of us know the feeling of being awkwardly put on the spot in front of a group of colleagues to answer a question, offer an opinion, or contribute…
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3 Brand Statements Your Business Shouldn’t Live Without
What is a Purpose Statement? In an era when having a clear message is everything, it’s important that brands start from the inside out by making sure they can concisely identify their…
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Signs That It’s Time To Rebrand
Why Do Businesses Rebrand? Rebranding is a big decision for any business and is often followed by people asking why did they rebrand? Branding can positively or negatively affect your bottom line,…
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Should I Hire a Contractor or Keep Creative In-house?
The world’s most respected brands such as Nike, Coca-Cola, and Patagonia understand that in order to think swiftly, operate objectively, and maintain a sharp competitive advantage, they must employ the strengths of…
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Social Media With A Strategy
“79% of people ages 18-44 have their smartphones within arms reach 22 hours a day.” – Adweek One of the most common misconceptions regarding social media is that it is…
