The Studio Journal Entries | Superbase® | A Brand Design Agency in Boise

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8 Steps for Launching Your Rebrand

Going Public with Your Rebrand the Right Way Whether you’re launching a new brand or unveiling a recent rebrand, doing it the right way can make all the difference. If you’ve recently…
Superbase Mixtape 004: The Holiday Special

Struggling to find the ultimate playlist to enhance your holiday season? Look no further, Superbase has scrupulously curated 101 mistletoe-rocking Christmas songs for your listening pleasure. Mixtape 004: The Holiday Special includes…
12 Must-Have Slides For Your Pitch Deck (With FREE Presentation Template)

A pitch deck is often the first line of communication used to reach out to potential investors or strategic partners and is an essential tool for any startup looking to raise capital.…
Superbase Mixtape 003: Manifest

It's been a while since we dropped a new mixtape, so Kelly decided to have fun and get a bit aggressive with this latest playlist. "Fast-paced and brutally loud punk rock has…
3 Brand Statements Your Business Shouldn’t Live Without

What is the difference between a mission statement and a purpose statement? In an era when having a clear message is everything, it’s important that brands start from the inside out by…
Signs That It’s Time To Rebrand

Why Do Businesses Rebrand? Rebranding is a big decision for any business and is often followed by people asking why did they rebrand? Branding can positively or negatively affect your bottom line,…
Superbase Mixtape 002: Summer In Synth

Introducing the second mixtape from SUPERBASE, "MXT002: Summer in Synth". Featuring tunes from some of our favorite artists spanning a few different decades, the common thread is a focus on synthetic instrumentation.…
Should I Hire a Contractor or Keep Creative In-house?

The world’s most respected brands such as Nike, Coca-Cola, and Patagonia understand that in order to think swiftly, operate objectively, and maintain a sharp competitive advantage, they must employ the strengths of…
Superbase Mixtape 001: Debut in Digital

Mixtape 001: Debut in Digital is our first mixtape, a curated playlist that is offered via our Spotify page. This collection features 18 audio gems that are currently in heavy rotation at…
Social Media With A Strategy

“79% of people ages 18-44 have their smartphones within arms reach 22 hours a day.” – Adweek One of the most common misconceptions regarding social media is that it is…