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  • Launching A New Brand or Rebrand The Right Way

    8 Steps for Launching Your Rebrand

    Going Public with Your Rebrand the Right Way Whether you’re launching a new brand or unveiling a recent rebrand, doing it the right way can make all the difference. If you’ve recently…

  • Why Brainstorming Sessions Suck and What to Do About It

    Brainstorming Sessions Suck Most of us know the feeling of being awkwardly put on the spot in front of a group of colleagues to answer a question, offer an opinion, or contribute…

  • Superbase

    Should I Hire a Contractor or Keep Creative In-house?

    The world’s most respected brands such as Nike, Coca-Cola, and Patagonia understand that in order to think swiftly, operate objectively, and maintain a sharp competitive advantage, they must employ the strengths of…

  • SUPERBASE™

    Social Media With A Strategy

      “79% of people ages 18-44 have their smartphones within arms reach 22 hours a day.” – Adweek   One of the most common misconceptions regarding social media is that it is…