From The Journal

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Superbase Mixtape 001: Debut in Digital

Mixtape 001: Debut in Digital is our first mixtape, a curated playlist that is offered via our Spotify page. This collection features 18 audio gems that are currently in heavy rotation at the Superbase office- a digital sundry of musical flavors, all with an electronic leitmotif. There is probably something for everyone here. Enjoy! Track…
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The 3 Brand Statements Your Business Shouldn’t Live Without

At Superbase Creative, we are big fans of Brand Lines, Tag Lines, and organizational Mission Statements. In an era when having a clear message is everything, it’s important that brands start from the inside out by making sure they can concisely identify their purpose in their internal mission statement. These three statements should collectively express…

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Why We Didn’t Make It To Outdoor Retailer This Year

Twenty two years is a long time. That’s how long Outdoor Retailer held their summer and winter trade shows in Salt Lake City before this year’s move to Denver. The winter show just wrapped up last week and some folks have asked us why we chose not to head to Denver. It sounds like we…

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My Thoughts On The Matter 003 – The Future Of The Résumé

It’s time for the third transmission of My Thoughts On The Matter, the semi-regular webisode filmed with the intent of giving you a space to share your thoughts on topics ranging from acorns to zebras. You can join the conversation by posting your responses within your own social media channels or on ours! In this…

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Should I Hire a Contractor or Keep Creative In-house?

The world’s most respected brands such as Nike, Coca-Cola, and Patagonia understand that in order to think swiftly, operate objectively, and maintain a sharp competitive advantage, they must employ the strengths of contracted consultants in the fields of branding, design, social media strategy, public relations, and creative direction. These external agencies operate like an extension…

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My Thoughts On The Matter 002 – The Fate of Music Formats?

It’s time for the second transmission of #MyThoughtsOnTheMatter, the semi-regular webisode filmed with the intent of giving you a space to share your thoughts on topics ranging from apples to zucchini. You can join the conversation by posting your responses within your own social media channels or on ours! In this episode, we’re going to…

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Behind the DVS Rebrand

DVS is a global footwear brand that was founded in 1995 by the Dunlap brothers and Tim Gavin. It has always remained dedicated to offering premium skate footwear. This re-brand project occurred in 2013-2014 and was led by Creative Director Kelly D Williams. The initial logo was created by early DVS designer Marty Shadoan approximately…

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Vogue x Rodney Mullen in 360 Degrees

In nearly every way possible, Rodney Mullin is an absolute legend. From the beginning of his pro skateboarding career in the ’80s to his relentless introduction of seemingly impossible tricks over the years, he is usually the first person to be mentioned in conversations about freestyle skateboarding’s transition into modern street skating – something that…

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Social Media With A Strategy

  “79% of people ages 18-44 have their smartphones within arms reach 22 hours a day.” – Adweek   One of the most common misconceptions regarding social media is that it is merely another free-and-therefore-fleeting marketing channel, causing it to be an afterthought when discussing budgets and staff responsibilities. Can you identify any problems with…

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My Thoughts On The Matter 001 – Spellcheck This!

Welcome to the first transmission of “My Thoughts on The Matter”, the semi-regular webisode we film with the intent of giving you a space to share your thoughts on topics ranging from music to typography. You can become involved in the conversation by posting your responses within your own social media channels or on ours!…

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The Real Mutation of The Ninja Turtles

With what began as a joke between friends, Kevin Eastman and Peter Laird turned Eastman and Laird’s Teenage Mutant Ninja Turtles into a huge comic success, eventually creating five feature-length movies, three television series and a sudden burst in pet turtle sales during the ’80s. Let’s have a look at the evolution of the turtles…

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De Marchi Presents: Dawn Of The Pros

Born at the turn of the twentieth century, Emilio De Marchi was a friend of cycling pros such as Ottavio Bottecchia, Fausto Coppi, Giordano Cottur and a list of others including later legends like Basso and Moser. De Marchi’s career began as a bike and motorcycle mechanic, where he eventually became actively involved in some…

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